I am an experienced brand planner based in London. I specialise in discovering and engaging audiences.

 

I’ve done that for some of the world’s biggest media and technology brands. My recent clients include Paramount Plus, Viacom, Sony Pictures Television, Dragonfly, BDA Creative, Sky Deutschland, A+E Networks, Lifetime and History. Other clients have included ESPN, ITV, ABC Studios, Orange, Betfair, Land Rover and Halifax Bank.

 

I believe that thanks to current shifts in technology, all brands need to find and build their own audience. Every brand needs to think and act like a media brand.

 

So I help my clients deliver ‘brand engagement platforms’. That means developing all the traditional aspects of a brand platform (like finding the target audience and reaching a single proposition) and using those ideas to imagine a fresh and original way of engaging, keeping and growing that audience. It could be a new communications platform, a new experience or even a new product. 

 

Brand platform + engagement platform = brand engagement platform

 

Every brand engagement platform should be a completely new thing that engages the audience on a daily basis. That way it will build brand value and grow sales immediately & long term.

 

If you’d like to get a new thing going that creates a valuable, enduring audience for your brand, please mail me at james@jamesmoody.co.uk.